The “Negro Market” and the black freedom movement in New York City, 1930–1965
This dissertation examines the "Negro market" and consumer activism within the context of the black freedom movement in New York City from 1930 to 1965. The "Negro market," a term used by the advertising industry to indicate a racially defined consumer market that was separate fr...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2006
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3216961 |