The linkages between governance, justice and outcomes: A study of unilateral interfirm relationships in marketing
Long-term relationships are desirable to the structuring of interfirm exchange as they afford firms with specific advantages. The effective governance of these relationships is important for their success. In this study a framework is proposed that looks at the effects of governance processes on the...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2004
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3136744 |