Channel strategy transformation within an Internet -enabled channels environment: Findings and implications across five firms
The channel context for manufacturers and retailers is changing due to intensified market competition and emerging information technologies such as the Internet. The execution of Internet-enabled channel strategies by manufacturers and service-providers may significantly alter existing channel struc...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
2001
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI3012178 |