Motivational messages: Direct contact and turnout

The following project attempts to connect one type of campaigning, direct contact, to voter turnout. Direct contact is defined as any type of campaign communication that is directed from the campaign at an individual voter. Most direct contacts are either telephone calls or direct mail pieces. The w...

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Bibliographic Details
Main Author: Hannahan, Michael T
Language:ENG
Published: ScholarWorks@UMass Amherst 1999
Subjects:
Online Access:https://scholarworks.umass.edu/dissertations/AAI9932318