Service quality and customer lifetime value in professional sport franchises
The economics of professional sports in the 1990s, coupled with increased competition for the entertainment dollar, has resulted in a shift of emphasis from acquiring customers to retaining customers. One method to improve retention is through developing strong relationships with customers by consta...
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| Language: | ENG |
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ScholarWorks@UMass Amherst
1996
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| Online Access: | https://scholarworks.umass.edu/dissertations/AAI9709627 |