Reflections of Cultural Value: Korean Automobile Corporations' Television Advertising
In 1964, Marshall McLuhan named the world "a global village". With developments of technology in communication and transportation, the notion of "globalization" is found everywhere in political, socio-economic, and cultural discourse. In marketing theory, the notion of "glob...
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University of Hawaii at Manoa
2009
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| Online Access: | http://hdl.handle.net/10125/7076 |