Verbalizing or visualizing metaphors? The moderating effects of processing mode and temporal orientation
Thesis (Ph.D.)--University of Hawaii at Manoa, 2008. === Metaphors are extensively used in interactive healthcare communications. Although the superiority of metaphors over literal messages is usually explained by enhanced elaboration, little is understood with regard to whether metaphors invite rea...
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| Language: | en-US |
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2011
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| Online Access: | http://hdl.handle.net/10125/20648 |