The use of habit-change strategies in demarketing: reducing excessive discretionary consumption
According to the Bruntland Commission, sustainable development requires consumers in industrialized nations to reduce significantly their consumption of resources. This research brings a new perspective to the reduction of discretionary consumption, using both theoretical and empirical approaches...
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| Format: | Others |
| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/8836 |