Towards a new economic paradigm : exploring mental models and message framing effects about ecological economics
The transition to a sustainable economic paradigm may be one of the most important issues of our times. This study contributes to the effective communication of ecological economics, by: 1) identifying mental models on people’s perceptions about economic growth and the environment, 2) exploring the...
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| Language: | English |
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University of British Columbia
2017
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| Online Access: | http://hdl.handle.net/2429/63407 |