Selling English in South Korea : the marketing of English and uses of foreigners in the English as a foreign language industry
This thesis examines the private English as a Foreign Language (EFL) industry in the Republic of Korea, herein called South Korea, focusing on the messages that are conveyed about the English language through hagwon advertisements and the roles and positioning of foreign (non-Korean) teachers within...
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| Language: | English |
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University of British Columbia
2017
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| Online Access: | http://hdl.handle.net/2429/60461 |