When does it matter that God is watching? : differential effects of large and small gods on cheating as a function of material insecurity in Yasawa, Fiji

Previous work on religion’s potential to suppress behaviours that threaten sustained cooperation is extended to villagers in Yasawa, Fiji. Yasawans’ co-existing Christian (Bible God) and local, deified ancestor spirit (Kalou-vu) beliefs provide comparisons of different kinds of deities’ impact on pr...

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Bibliographic Details
Main Author: McNamara, Rita Anne
Language:English
Published: University of British Columbia 2012
Online Access:http://hdl.handle.net/2429/43014