Social references and self-evaluation : considerations in a therory of social influence
Three main research traditions have been associated with developments in social influence theory in recent years: (1) the study of social influence through persuasive communications, often "mass communications"; (2) the study of social influence through pressures to uniformity in small g...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
University of British Columbia
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2429/38563 |