The systems concept in marketing : a survey of the channels of distribution aspect
A relatively new body of literature dealing with the concept of system has become more noticeable on the horizons of business thought in recent years. At the same time, some of this new systems literature has begun to permeate marketing thinking and is being reflected in the marketing literature. Th...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/37468 |