Some behavioral aspects of eliciting utility (using the MacCrimmon-Toda method for ordinal utility and the standard gamble method for cardinal utility)

This study investigates some behavioral aspects and properties of eliciting utility. Previous investigations devoted to empirical utility measurement have stemmed from the work of experimentalists who have applied various utility models in an effort to measure utility. However, empirical studies dev...

Full description

Bibliographic Details
Main Author: Wong, Eugene
Language:English
Published: University of British Columbia 2011
Subjects:
Online Access:http://hdl.handle.net/2429/32539