Identity, lifestyles, and brand marketing in Canadian women's surfing : an ethnographic study
Over the past decade, women's surfing has become increasingly popularized in the media and in advertising as a desirable recreational activity and competitive sport, and more and more Canadian women are now participating in surfing than ever before (Nickson, 2000). Over the same period, wome...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/32063 |