Investigating consumers' use of product recommendation agents: understanding the influence of product type and in-store context
Product Recommendation Agents (RAs) are web-based software systems that advise consumers about what to buy based on the needs expressed by those consumers. Most research on RAs has focused on evaluating the different algorithms that generate recommendations, while the effectiveness of RAs is dete...
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| Language: | English |
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University of British Columbia
2011
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| Online Access: | http://hdl.handle.net/2429/31381 |