Spatial competition and nonlinear responses in marketing
Spatial competition, in the context of industry-wide changes in retailing formats and strategies, is addressed in this dissertation from a theoretical modelling perspective. Chapter2 develops a normative individual choice model to explore how "power retailers" affect grocery shopping behav...
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| Format: | Others |
| Language: | English |
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2008
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| Online Access: | http://hdl.handle.net/2429/2147 |