A factor analytic search for dimensions of audience exposure to a mass medium
The object of this study has been to investigate dimensions of aggregate audience exposure to a mass medium (a daily newspaper). A mass medium such as a newspaper has a variety of content and an organized structure. Individual audience members are expected to be selective in their exposure to the me...
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| Language: | English |
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2010
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| Online Access: | http://hdl.handle.net/2429/19781 |