Trust-assuring arguments to enhance consumer trust in internet stores : an experimental investigation
A trust-assuring argument refers to "a claim and its supporting statements used in an Internet store to address trust related issues." Whether it is statements placed on a website about a store's privacy policy or a symbol representing third-party assurances, we cannot assume a priori...
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| Language: | English |
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2009
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| Online Access: | http://hdl.handle.net/2429/16986 |