An analysis of cultural meanings obtained by Chinese young adults from Yao Ming’s depiction in commercial messages
This thesis examines the cultural meanings Chinese young adults obtain from Yao Ming's image in advertising. Yao Ming, a 7-foot-6 inch tall basketball player from Shanghai, China was hired by the Houston Rockets in the first selection of the 2002 NBA draft. His emergence in the NBA has lead to...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
2009
|
| Online Access: | http://hdl.handle.net/2429/16244 |