Tobacco marketing and public policy in Canada, 1960-2002 : the role of sponsorship

Using an interdisciplinary and multi-method approach, this thesis examines Canadian tobacco industry practices that were responses to federal advertising regulations, with a specific focus on the role that sponsorship has played. By analyzing internal industry documents publicly accessible as a resu...

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Bibliographic Details
Main Author: Dewhirst, Timothy
Format: Others
Language:English
Published: 2009
Online Access:http://hdl.handle.net/2429/14984