Tobacco marketing and public policy in Canada, 1960-2002 : the role of sponsorship
Using an interdisciplinary and multi-method approach, this thesis examines Canadian tobacco industry practices that were responses to federal advertising regulations, with a specific focus on the role that sponsorship has played. By analyzing internal industry documents publicly accessible as a resu...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
2009
|
| Online Access: | http://hdl.handle.net/2429/14984 |