Data mining applications for multi-channel marketing
The management of multi-channel marketing is one of the critical issues facing marketing practitioners today. The emergence of e-commerce has presented new opportunities to communicate with and serve customers. As a result, managers face uncertainties as to what is the best way to incorporate an e-c...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
2009
|
| Online Access: | http://hdl.handle.net/2429/13740 |