A Study of Comparative Advertisement Cases and Relevant Issues in Taiwan and Foreign Countries

碩士 === 國立臺北科技大學 === 智慧財產權研究所 === 108 === In the modern 21st century, commercial transactions are very frequent. In order to highlight their products’ characteristics, businesses tend to compare advertisements with others. This also let us know whether comparative advertisements are illegal or not...

Full description

Bibliographic Details
Main Authors: SU,CHING-HSUAN, 蘇靖軒
Other Authors: CHEN,KUANG-CHENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/82q3wy