The Impact of Business Promotion and Charity Promotion on Short-term Performance and Long-term Intangible Assets with Examples of 34 Airlines
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 108 === Promotion strategy has become an important study subject in the field of marketing and competitive dynamics. However, there is no example of former research that combines promotion strategy and competitor responses. Instead, most of the researches were explo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v74866 |