The influence of different promotion levels on hedonic consumption
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 108 === Hedonic consumption or utilitarian consumption? That is the question. People like to pursue happiness. Hedonic consumption makes you feel pleasure, but we need to find a justification because it induces higher perceived guilt. Discount also makes transaction...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6dypbm |