Cross-touch Attribution Model Based on Factorization Machines for Online Advertising
碩士 === 國立交通大學 === 資訊科學與工程研究所 === 108 === Online advertising has become the leading advertising medium and generates lots of marketing revenues in the world, and there are more and more needs of gaining better insights into how advertisements effect users’ purchasing activities for advertisers. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8e9czf |