Factors Influencing Live-Stream User Consumption Intention: Positive Emotion and Attachment Factors
碩士 === 國立中正大學 === 資訊管理系研究所 === 108 === As the live streaming gradually prevalent and brings the potential benefits (or business opportunities) in Taiwan. More and more people interested in live streaming commerce. "Streamer" or live broadcasts on the stream platform become current trend. S...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3vk2wq |