Customer Engagement in Hotel Business at Post-purchase Stage
碩士 === 元智大學 === 經營管理碩士班(企業管理) === 107 === Of all consumption stage, post-purchase has been receiving least attention despite the fact that it is an important phase which contains the richest opportunity for interaction, co-creation process between customer and firm. It is at this stage that customer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jnvp7y |