The effect of customer perception of resource investment congruency in firm-hosted online community on customer\'s behavioral intentions:The case of Duy Tan University
碩士 === 元智大學 === 經營管理碩士班(行銷學程) === 107 === Based on the Service Dominant Logic, the value co-creation, the congruence theory, author built up a framework to study about the effect of resources investment congruency in value co-creation in firm-hosted online community on customer’s favorable behaviora...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p6vhrn |