Exploration of the relation between traits, self-esteem, and youtuber channel subscription

碩士 === 元智大學 === 經營管理碩士班(領導學程) === 107 === The development of Web2.0 and User Generated Content (UGC) on the internet has led to the radical rise of YouTubers (Dayal, 2004). More and more YouTubers gain fame and popularity by riding the wave. The success of YouTubers hugely depends on how they attrac...

Full description

Bibliographic Details
Main Authors: Yu-Ju Lin, 林侑汝
Other Authors: Hung-Hui Li
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/vge2nv