The Bonus Rewards for Mobile Payments and User Intention – From the Perspective of Perceived Value

碩士 === 元智大學 === 資訊傳播學系 === 107 === Nowadays, smartphones are quite popular, and network broadband is more mature, which is promoting the development of Information Technologies and it also leads the mobile payment to become a new trending of "Payment". According to the "Consumer Surve...

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Bibliographic Details
Main Authors: Cheng-Yiu Ma, 馬晟喻
Other Authors: Hsiao-Hui Wang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ua7kf5