Research on Marketing Strategy of German Fashion Wear in Taiwan-Taking Komet Damenmode Company as an Example

碩士 === 元智大學 === 管理碩士在職專班 === 107 === Taiwan is now facing the economic recession in the overall environment, and every industry needs to generate strategies to meet the challenges from the environment. In the case of the decline in the performance of the retailing market in terms of the department s...

Full description

Bibliographic Details
Main Authors: Guan-Liang Lee, 李冠樑
Other Authors: Po-Chien Li
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/v4n5ra