Exploring the Relationship Between Servicescapes And Consumer Behavior Intentions – Evidence from theme restaurants
博士 === 國立雲林科技大學 === 設計學研究所 === 107 === With the advent of the age of experience economy, the nature of consumption generated a tremendous change. Consumption process is no longer simply product and replaces it with a trip to reform consumer experience. The theme restaurant shaped by servicescape can...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a73r39 |