The Research on Communication and Decision-making Model of Copywriting

碩士 === 國立雲林科技大學 === 視覺傳達設計系 === 107 === Due to the developed social media, widespread advertising and quite fierce competition among brands at present, it is not easy for consumers to understand the core concept of brands in such environment. Many operators often spend a lot of money within budget o...

Full description

Bibliographic Details
Main Authors: SUN,RUO-CI, 孫若綺
Other Authors: TSAO,JUNG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/64zdh7