Placement Effect of the Product Link Location Inside and Outside the Video of YouTube Platform - with Product Knowledge as the Moderating Variable
碩士 === 國立雲林科技大學 === 企業管理系 === 107 === Product placement is a way for marketers to promote products through various media. With the development of the Internet, product placement media has also extended from traditional media to digital media. In recent years, the use and time of online audio and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q3hgr7 |