The Effect of Consumer’s Purchase Intention on Brand Image and Perceived Value--The Case Study of Cakes and Sesame Oil Plant on Beigang Miao Kow Street
碩士 === 吳鳳科技大學 === 餐旅管理與餐飲安全研究所 === 107 === The purpose of the study is to explore the effect of brand image and perceived value on consumers’ purchase intentions.The research subjects are the consumers who have the experience buying cake and sesame oil at Beigang Miaokou old street. Pre-test questio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u67bw8 |