The Influence of Electronic word-of-mouth Marketing on High-priced Real Estate Sales:Take the Discussion Thread of Kaohsiung "Wen Sha Bao" in the Mobile01 Forum as an Example.

碩士 === 文藻外語大學 === 國際事業暨跨文化管理研究所 === 107 ===   With the development of the internet technology, the influence of the electronic word-of-mouth (eWOM) marketing on consumer purchase decisions keeps increasing. Most of the consumers look for the information on the internet forum, such as the Mobile01, b...

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Bibliographic Details
Main Authors: MEI, KAI-CHEN, 梅楷晨
Other Authors: HU, HAI-FENG
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ws4me5