Study on the Correlation among Experiential Marketing, Customer Satisfaction and Brand Loyalty-A Case Study of Mary Kay Cosmetics.
碩士 === 萬能科技大學 === 化妝品應用與管理研究所 === 107 === With the diversification of marketing,the 21st century has com to multiply marketing. In the daily life of food,clothing,housing,travel,education,andentertainment,we can see the trace of experiential marketing. Based on this,this study explores the correlati...
Main Authors: | Li, Hsiu-Ping, 厲秀萍 |
---|---|
Other Authors: | Chen, Chun-Yu |
Format: | Others |
Language: | zh-TW |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/35p2vv |
Similar Items
-
The Influence of Experiential Marketing and Experiential Value on Brand Image, Customer Satisfaction and Loyalty - A Direct Selling Case of Mary Kay Cosmetics
by: Peng, Pin-Syuan, et al.
Published: (2012) -
The Exploratory Research of Experiential Marketing for Female Consumers--- A Case Study of Mary Kay Cosmetics Inc
by: Kuang-Ting Ho, et al.
Published: (2006) -
An Empirical Study of the Impacts of Telecom Concept Store Experiential Marketing on Experiential Value, Customer Satisfaction, and Customer Loyalty.
by: Yueh-Hsiu Li, et al.
Published: (2009) -
The Influence of Experiential Marketing & Value and Work Culture on Beauty Consultant -A Direct Sailing Case of Mary Kay Cosmetics
by: LI,YI-CHING, et al.
Published: (2016) -
A Study of the Relationship among Experiential Marketing, Experiential Value, Customer Satisfaction and Customer Loyalty of Home Delivery Service
by: Fan, Yu-Ping, et al.
Published: (2011)