Study on the Correlation among Experiential Marketing, Customer Satisfaction and Brand Loyalty-A Case Study of Mary Kay Cosmetics.
碩士 === 萬能科技大學 === 化妝品應用與管理研究所 === 107 === With the diversification of marketing，the 21st century has com to multiply marketing. In the daily life of food，clothing，housing，travel，education，andentertainment，we can see the trace of experiential marketing. Based on this，this study explores the correlati...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35p2vv |