Research on Consumer Purchase Intention in Trendy Brand Stores

碩士 === 萬能科技大學 === 經營管理研究所 === 107 === “Trend Apparel” has become popular stories in recen years. Moreover, it is written in almost every fashion magazine in Taiwan. Nowadays it becomes the hottest issue of apparel industry. Trendy things are attractive to young consumers. With the development of the...

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Bibliographic Details
Main Authors: NGUYEN, THI THANH NGA, 阮氏清娥
Other Authors: JOE, SHENG-WUU
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ujn77d