A Study on Spectators\' Viewing Behavioral Intention in the Professional eSports

碩士 === 臺北市立大學 === 運動教育研究所 === 107 === Purpose: Theory of Planned Behavior is used to explore the spectators' viewing behavioral in professional e-sports events. Methods: In this study, the sample was sampled with a total of 334 valid samples, and the resulting data were processed by statistical...

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Bibliographic Details
Main Authors: Tsai, Ya-Yi, 蔡雅宜
Other Authors: Chen, Bo-I
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/p47nd9