A Study on Spectators\' Viewing Behavioral Intention in the Professional eSports
碩士 === 臺北市立大學 === 運動教育研究所 === 107 === Purpose: Theory of Planned Behavior is used to explore the spectators' viewing behavioral in professional e-sports events. Methods: In this study, the sample was sampled with a total of 334 valid samples, and the resulting data were processed by statistical...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/p47nd9 |