THE INFLUENCE OF SERVICE QUALITY, CORPORATE IMAGE, AND PERCEIVED VALUE ON CUSTOMER SATISFACTION AND REPURCHASE INTENTION：A CASE STUDY IN SMART PHONE SHOPPING APPS
碩士 === 大同大學 === 事業經營學系(所) === 107 === Improving service quality and pursuing all-round customer satisfaction are important issues in business management. This study aims to explore the relationship between service quality, corporate image, and perceived value for customer satisfaction and repurchase...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/267497 |