Using the Theory of Planned Behavior to Investigate the Consumer Behavior and Consumers’ Willingness to Purchase of Cold-Drip Coffee Consumers
碩士 === 稻江科技暨管理學院 === 餐飲管理研究所 === 107 === Coffee is one of the top three beverages in the world(Coffee, tea, cocoa). Not only does it play a decisive role in commercial trade, but also is full of our lives. The main purposes of this study are as follows: 1.to understand the consumer behavior of cold-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g3eszu |