Exploring the Use Intentions of Mobile Games Based on the Perspective of Users’ Experience and Flow Theory

碩士 === 德明財經科技大學 === 行銷管理系 === 107 === Playing mobile game has nowadays become a popular leisure activity. In contrast with playing game through computers and other platforms, mobile game has the features for convenient carriage, lower cost and easy access. By the popularization of the high efficien...

Full description

Bibliographic Details
Main Authors: HO,HSIN-WEI, 何新瑋
Other Authors: Chen, Yen-Luan
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/2y85vc