Rhetorical Strategy and Legitimacy: The Rhetor of Jeff Bezos
碩士 === 淡江大學 === 經營管理全英語碩士學位學程 === 107 === This paper extends the role of rhetor’s in shaping company legitimacy through rhetorical strategy based on the entrepreneurial process. This study elaborates with Aristotle’s three types of rhetorical strategies – logos, pathos, ethos, and combines with Such...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7cj377 |