The Effect of LINE Points on Consumer behavior in Mobile Payment of LINE Pay

碩士 === 淡江大學 === 大眾傳播學系碩士班 === 107 === As the global mobile payment market continues to expand, Taiwan''s payments are also flourishing. Obviously, mobile payment has huge business opportunities.According to the “Mobile Payment Survey” conducted by the MIC in January 2018, LINE Pay...

Full description

Bibliographic Details
Main Authors: Yu-Tzu Cheng, 鄭又慈
Other Authors: 陳玉鈴
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/ts96tz