The Impact of Program Attributes on the Viewing Decision of Digital Cable TV Viewers:a Study of Political Talk Show in Taiwan
碩士 === 國立臺北科技大學 === 經營管理系 === 107 === Digital cable TV becomes diversified nowadays. In order to discuss what kind of topics would be the most popular and attract more audience, the type of political talk show is one of TV programs. Thus, the program should choose the suitable attributes to its view...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g2kwgj |