Impact of Milk Beverages Packaging on Consumer ‘ s Buying Behaviour: A Case Account of National Taipei University of Technology Students

碩士 === 國立臺北科技大學 === 工業設計系創新設計碩士班 === 107 === Main purpose of this study is to examine the impact of milk beverages packaging towards consumer buying behaviour, and to determine the connection between package of product and it’s selling. What is the role that packaging playing in marketing communicat...

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Bibliographic Details
Main Authors: OW, SU-CHING, 胡淑靜
Other Authors: CHEN, WEN-YIN
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/529dzd